How can a relationship with the media benefit athletic programs?

Establishing a strong relationship with the media can significantly enhance the visibility of athletic programs, which in turn can attract sponsorships. When programs are covered positively by the media, it increases public awareness and interest in the team or event, making it more appealing to potential sponsors who are eager to align with successful or well-regarded entities.

Media coverage can lead to greater attendance at games, increased merchandise sales, and overall community engagement. The more visible an athletic program is through media exposure, the more likely it is to draw financial support from local businesses and larger corporations looking to invest in community goodwill or seeking advertising opportunities. This relationship creates a mutually beneficial system where media outlets gain content and stories to promote, while athletic programs gain the revenue and support necessary to thrive and compete.